I know this may sound strange to some people but I miss  television commercials.  My television habits have changed in the past year, the person I now watch tv with the most is a “DVR’R”.  If you live with one of these people you will understand that these people are obsessed with watching TV their way.  They set and record all their shows. They can’t watch the show when the actual show is on, because that is ridiculous, apparently.  You are supposed to watch it afterwards and then SPEED through it.  This has become such a wide spread epidemic that radio station dj’s will have to “alert” their listeners if they are about to talk about an exciting show.  They wouldn’t want to offend anyone who has “DVR’D” it.  This is NUTS!

 I have always been a BIG fan of TV. My father worked in TV for over 30 years.  We always had a TV in every room since I could remember.  Being from an advertising family, I have great respect for the almighty commercial.  It has put a roof over my head MY ENTIRE LIFE!

In comes the popularity of “DVR”, “TIVO”, “HULU” ” NETFLIX”. This is a way of life that still feels strange to me.  I have done my best to adapt and “go with it”, however I know I am missing out on important information and pop culture.  For example one of my new favorite commercials is the Gieco, HUMP Day commercial.  I love saying: “mike, mike, mike, mike, mike, what day is it???? Hump DAY! This is to the frustration and joy of my co-cube mate Mike. 🙂 By the time I discovered this commercial it is was months old. Why did it take me so long to find this gem? DVR’s! They skip the good stuff.  The Gieco Hump Day commercial is now a social media, culture tidal wave. This fun, catchy commercial has spanned, all mediums and outlets ( true sign of success).  I was behind the curve, and I hate that. 

You can learn about what is coming to town, what is going on sale and hip new branding messages that will become a way of life in social media society and regular society as well.  How foolish I would seem, if I client said to me…hey what day it is? and I was unable to reply with the throaty yell of HUMP DAY. Clearly I would be not cool, that’s a problem. 

We have  so many opportunities to ingest media at will and on our terms.  (I am still waiting for TV in the dash board of cars.)  Its great to have happy people watching the programs they love.  However in a hurried world, why hurry through the stuff you love. Your TV shows.  I know, I know. I can hear you now..but I don’t like commercials.  To that I say- Ha- who doesn’t love the Coca Cola bears at Christmas time, the catchy jingles we all know and can sing from memory like Lucky Charms, “they are magically delicious”, the iconic characters like the Pillsbury Dough boy or those Go Daddy ads with sexy women.  Commercials are not only a means of communicating details or feelings about a product but they are also a huge part of our culture today. 

Busy people say, stop and smell the roses.  I would like to add, stop and watch the commercials.

 

 http://www.youtube.com/watch?v=kWBhP0EQ1lA

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