al·lit·er·a·tion
əˌlitəˈrāSHən/
noun
  1. the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.

How to use this simple and popular use of language-  In recent years alliteration can be found all over social media and in mass media.  #TBT ( Throw Back Thursday) where people post pictures from the past, Hugely Popular.  #MCM ( Man Crush Monday) where you post pictures of men you think are attractive.  And a recent popular marketing trend- Taco Tuesday, selling Taco’s everywhere! There are so many of these, just look around and you will be amazed. There are so many ,because they work, they are fun and memorable!

 

How can you use Alliteration in your marketing?

 

First- use caution attaching the word to the name of your business.  These slogans can be very catchy and if you only want to use it for a specific time or promotion, it may stick.

Second- don’t force it, brainstorm with friends, make lists of the words of products and services that apply to your business to help you create something you like.

 

Alliteration can draw attention to a certain day of the week to build business on a slow day (ex.  Taco Tuesday)

Alliteration can highlight certain products- check out our runway of running shoes

Alliteration can generate social buzz for your business while tapping into socially conventional hashtags ( #MCM man crush Monday tag us with your man and be entered to win him tickets to Fenway)

 

Why do I want to do this?

Creating ideas and slogans is fun, and unless you hire a marketing pro like me, its free

Creates an easy to remember slogan to help customers visit you

A well timed and creative Alliteration can generate sales, social buzz and a growing data base

Examples:

Are you a fitness trainer or own a gym? Promote Wednesday Workouts. Wednesday is typically the day of the week where the will power and resolve to work out will start to fade.  This well timed promotion can encourage people to tag your business, hashtag and post their Wednesday Workout.  You will gather all these addresses for future marketing.  You can  reach out with personalized training offers, day or week passes to your facility or boot camp.  The opportunities are endless.

Perhaps you own a landscape company or nursery  and you want to get the DYI crowd to come to your business.  Promote  Shrub Saturdays, where your team talks about local plants, care of them and some helpful “insider design tricks”.  Everyone who attends is in the Shrub Club ( Alliteration to a Rhyme- bonanza) gets to save X percent on purchases. People can hashtag your nursery when they plant something and post it.  From all posts one person wins a fall clean up!

 

A simple word play that can take your next promotion or event to a whole new level. Try it.  Alison drives an Acadia and is Attracted by Alliteration!

 

 

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