Snapchat is all the rage, people of all ages are on it. Are you? Are you using it for business yet? Gary Vaynerchuk has been a strong voice for the success of this social media giant. He predicted its success years ago-he was right. It is a main stream communication tool. I know what you are thinking- there are too many I cant keep up. I KNOW!
However as your marketing advice giver I need to hit you with the facts. Here a few things you can use Snapchat for your business:
- Communicate one on one with fans
- Demonstrate products, share advice and information to build trust and sell ( the fitness industry has embraced this and does a great job)
- Create a customized snap chat filter for a special event or promotion ( Dunkin Donuts just started doing this, go try it the next time you grab a regular -NE coffee reference)
But wait I don’t even know what to do with Snapchat. Ok, let’s back up. Go to the Ap store and download the Ap. Create a name and profile, start playing with it. The big button at the bottom, when you push it takes a picture, hold it down and it records a 15 second video. Once you have your picture or image you can draw something or type something-use the keys in the top right corner. Ready for more? once you have an image or video you like you can swipe the screen to find filters. What are filters? Some will change the image to a soft filter, black and white, Sepia etc. Some will add a location icon, you can add the time, speed or temp to your snap. Here is the important info for businesses: when swiping for filters – local or national companies that have targeted your location as being important to them will have a filter. Here are two national examples from Under Armor and Lucky Charms. This is a great way to have snapchat fans in your desired geography promote and share your message in a fun way. Advertising is becoming more subtle and friendly, by being a part of peoples lives-not just to hit them over the head with BUY THIS!
The last thing you will want to play with and know about is the face and voice changer filters. People love these because they are fun, make you look attractive or silly. National advertisers are already into this. Taco Bell had one that turned your face into a Taco. I wish I saved that one. Side note- even though the premise of Snapchat is to have it disappear, you can screen shot it, download it to your camera roll and now with the new update you can save the ones you love to your memories. Currently this weekend as I am working on this post the Olympics created some of these filters. They are changing it everyday with different sports themes to encourage people to watch the Olympics on the NBC family of stations. And that reminds me, you can now place a :15 second snap add into peoples feeds. NBC has been doing that for a couple weeks to prep people for the Olympics. Another smart way for them to brand their channels and encourage viewership of the Olympics.
Here are some fun filter examples: I made you a silly video to highlight some of the fun filters.
When it comes to attracting new clients and customers, it is worth trying everything, especially the tools that cost very little and have great sizzle and appeal. Facebook, Instagram, Pinterest, Snapchat they are all tools to communicate your brand, your message on your time.
Give it a try, let me know how it works in your media mix, snap me back with your questions or feedback.