It’s the experience you are paying for….

I am sure you have heard the saying "everything is negotiable", and in many areas of life that is true- I think it is important to remember, that YOU know the value!...

Thinking…..

A couple weeks ago I was sitting at my desk, not really looking at anything, someone stopped to ask me " Hey what are you doing?". I said- I'm thinking. ...

Marketing to the Side Hustle Generation

How will your business attract this next generation of flexible workers. Over the past decade, we have seen emergence of businesses working out of peoples living rooms and in their phones. One...

Surf the Wave

There is an old expression both for Fishermen and for sales people- it goes like this " Fish where the Fish are". Simple, right? And what it simply means- be in the...

Why are retailers training us to shop less?

This is a personal commentary, and a peek into the new era of business and consumer behavior. I have noticed a change in my own shopping patterns and after a conversation...

Time is Currency in 2019

How many times a day do you hear or say- omg I have no time, I don't have time to do this or that. Time has become currency, to businesses and to...

Yay for Commercials

So there was a pretty big football game, that the New England Patriots won- being here in Boston it was a pretty exciting week. Another Super Bowl win (6 rings- just...

It smells like snow today…

Happy New Year. 2019 is starting off awesome here in Boston. We have our first winter storm coming this weekend, I am thinking about the marketing opportunities that mother nature brings to...

How can you promote your business for free?

If you are a new business or a small business,  you are looking for ways to start marketing and promoting your business for free. Things that may go through your head " I want to...

Where to start? What’s your USP?

Re-posting a good marketing 101 blog: Many businesses that are new to advertising, wonder- where do i start? There are so many exciting things to think about but first we need to focus. Let's get...