Social’s Limited Marketing Might

Social may have established itself as a brand-building requirement, but -- as some marketers have learned the hard way -- it can't replace other...

Summer Travel Outlook ‘On Solid Footing

For the second consecutive year, the outlook for summer travel continues to brighten with more than three in five U.S. adults (64%), or an...

Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand

News But the Ranking Game Yields Wildly Different Results From Valuation Services -- Here's WhyBy: Jack Neff BioE-mail AuthorRSS feed Published: May 21, 2012

Memorial Day Becoming More of a Prime Shopping Occasion

According to findings in two America's Research Group surveys -- conducted in late March and in late April -- the number of Americans delaying...

Advertising has gone to the Dogs

There are approximately 78.2 million owned dogs in the United StatesThirty-nine percent of U.S. households own at least one dogTwenty-eight percent of owners own two dogs People...

Holiday Advertising

The presents have been unwrapped and the tree is down, with the holiday mayhem behind us and 2012 freshly unwrapped in front of us....

Radio Makes People ‘Happier’ Than TV or Internet, New Study Finds

Perhaps the future of media lies in a retreat to the past. A new study commissioned in the U.K. by the Radio Advertising Bureau concluded that listening...

Generation X

Generation X Is Sick of Your Bullshit You're going to read this, and you're going to say, how is this about tech? I'm gonna head...

Radio-Affordable..Flexible…it works!

Radio Remains the “King of All In-Car Media” According to New Study from Arbitron, Edison and Scarborough Study also reveals that significant challenges from digital...