Being Optimistic and What’s Next

There is far too much negative news, energy and thoughts in the world right now. I believe Gary Vaynerchuk , it is not that there are more unhappy people than happy people.   But that...

Think Differently-Could you sell to dogs?

We all know... what we know.We also know that,  the way people do business is changing.  How people spend their time is changing.  It's hard to force yourself to view your business in a...

Selling VS Buying

Selling has never had the prestige that  other fields of work have and has somewhat been looked down upon.  Images of used car sales men with bad comb overs in plaid suits are still in...

It’s a Snap are you using it for your business yet?

Snapchat is all the rage, people of all ages are on it.  Are you? Are you using it for business yet? Gary Vaynerchuk has been a strong voice for the success of this social...

Back to School- what’s your plan?

We have all seen the Halloween candy in the stores, that means its August and time for back to school shopping and prep.  If you live in a major metropolitan area like Boston you...

Snapchat- a commentary: is it the new TV and the new ads

I have recently jumped back in with both feet to Snap chat.  I love it.  It has changed some of my habits with media, which I find an interesting thing to "watch". I would...

Vacation Perspective on business

First off I am back!  I took a vacation. First full week off in so many years I can hardly count.  It was hard to go, but I loved it so much.  It was...

Marketing Math-does it ever add up?

ROI- Return on Investment. Since I started working in advertising and sales , this is a common question.  20 years ago the tried and true way to know your advertising was working was because...

Assemble your dream team

Life and business move pretty fast these days, so having the great team is critical.  If you are an owner or manager you have a great gift and responsibility of directing and leading your...

Tell Your Story

Our ancestors would pass on information through stories.  Critical historical information was passed on for years.  Why is that important? People remember stories.  When something matters to YOU and it is told in a...